My professional journey began with an immersive exploration of broadcast journalism and the art of clear, compelling communication. In my first professional role as a radio marketer, I gained a deeper understanding of brand storytelling by highlighting the unique strengths of local businesses; from there, I transitioned to TV, where I sharpened my skills in crafting concise, impactful narratives as a web journalist covering local news. Now, I have the privilege of witnessing Vera Bradley’s brand evolution firsthand—seeing how its rich history is reimagined in fresh, inspiring ways.

Writing has been the foundation of my career, giving me a deep appreciation for the interplay between words, art, and audience—allowing me to create messaging that not only resonates but also invites customers to engage with a brand in new and meaningful experiences.