VERA BRADLEY
Brand Copywriter
Created impactful brand messaging for omnichannel marketing campaigns on various platforms.
Produced on-brand copy for email, website, direct mail, store signage, and social media posts, among other assets, enhancing brand consistency and recognition.
Oversaw brand voice guidelines to guarantee alignment with brand values and appeal to target audience.
PROJECT SPOTLIGHT: Project New Day
Redeveloped all aspects of brand voice and tone to match rebrand standards, values and objectives.
LINCOLN FINANCIAL GROUP Marketing Communications
Specialist
Collaborated with company teams to develop and implement print, digital, and multimedia customer communications deliverables for Retirement Plan Services’ marketing initiatives.
PROJECT SPOTLIGHT: Customer Communication Journey
Led copy direction, including voice and editing management and group organization collection of customer-facing communication campaign.
PERFECTION BAKERIES
Communications & Technology Manager
Specialized in creating and editing internal communications. Designed and distributed HR publications for all 55 Midwest branches. Organized annual, regional training seminar, employee engagement projects and events.
PROJECT SPOTLIGHT: Ultipro Integration
Assisted in the integration of Ultimate Software's Talent Management system and designed wireframes and provided all copy for the coordinating employment recruiting webpages. The intention of this project was to dramatically change how the business recruited and onboarded new employees. The goal of maintaining a paperless system, was to create a more organized and thorough manner of talent management.
LIN TELEVISION
Web Content Producer
Wrote, edited, and managed daily news content for CBS affiliate website, WANE.com, and supporting social media sites to comply with Associated Press-style formatting.
Increased new website page views from 1 million/month in 2008 to 4 million by June 2012.
PROJECT SPOTLIGHT: CMS Integration
Assisted in WANE’s upgrade to a customized content management system for the station’s website. This was a process that incorporated an entirely new design while implementing newly created workflows for publishing. This project also involved training the entire news staff on the functionality and capabilities of the new system.
FEDERATED MEDIA
Sales Executive
Generated and maintained radio advertising clients by proposing and presenting customized marketing solutions to address each particular business need. Services included campaign planning, execution and analysis, radio ad creation and production.